It has been 10 years. Ten years since Tom Cruise jumped on Oprah’s couch, since Martha Stewart got out of prison, since The 40-Year-Old Virgin was released and since shit was bananas with “Hollaback Girl.” It’s also been 10 years since Voice Industrie’s last live show in Edmonton. In the past decade, a United States tour ensued and a break was had in order pursue other bands and projects. But Voice Industrie has decided it’s time to bring its brand of electronic dance music back.
“It feels almost like the first show again,” says Alan Levesque, who handles vocals, drums and keys. “I’m a little nervous, because the majority of people that came out to our shows at the Bronx, People’s Pub … a lot of those people have grown up and have gone on to have families, and I think we might see a few of those on [June 6], but I’m hoping that we see a bunch of new faces, as well.”
Levesque has been in the band since its start in 1989, and he met bandmate Allie Que (vocals, keys) through a radio station forum in 2005.
The band has had three distinct phases since it began, with different members coming and going. Voice Industrie was briefly called Boys in Factories, but in an effort to be more marketable, Levesque changed the name in 1991. Voice Industrie retains the electronic elements (with Levesque’s French background to thank for the spelling) and references the importance of vocals in its music, in a genre that usually puts minimal focus on it.
Voice Industrie’s upcoming album Dreams of Flight is immersed in chill vibes and is set for a fall or early winter release later this year.
“[It’s about] trying to overcome obstacles to reach a lifelong dream, or a lifelong ambition, only to be rejected by doors being slammed in your face,” Levesque explains, referring to his goal of becoming a pilot. “My father was a pilot and I’ve always aspired to be a pilot but was never really able to pursue it.”
A “drummer by nature,” Alan is rooted in progressive rock, and he cites Pink Floyd, Genesis and Yes (specifically drummer Bill Bruford) as influences. Que grew up playing the piano, and she names Depeche Mode as a major influence. If you add Underworld, Front 242, Chemical Brothers and Nine Inch Nails to Depeche Mode, you’d get Voice Industrie.
Voice Industrie is all about trying to be different, not repeating what has been done. The duo looks to create new, which Levesque says “is impossible to do because everyone’s done everything.”
“For the most part, Voice Industrie has always wanted to be positive, to offer something positive, something to be optimistic about, feel-good music. It’s music for the mind, it’s not necessarily just throwaway, or hopefully it’s not throwaway music,” Levesque says. “I put a lot of effort into the music to make it deep and to make it layered and to make it hopefully stand the test of time. I think with optimism … it hopefully lends less of a shadow and more of a light onto music.”
Sat, Jun 6 (9 pm)
Pawn Shop, $10