Jul. 08, 2009 - Issue #716: Death 2.0
Dealing with Facebook after you Flickr out
Social networking sites have become a major part of our lives, but what happens to them when we die?
When well-known Edmonton musician and comedian Joe Bird died unexpectedly
in his home on April 1 he left behind hundreds of friends to mourn his
passing, including more than 600 who connected with Bird through his profile
on Facebook.
And just as online social networking sites like Facebook, Twitter and MySpace
have become an increasingly important part of the social lives of millions of
Canadians like Bird—one estimate says more than a quarter of us now
have a Facebook profile—they are also starting to play an important
role even after we shuffle off this mortal coil.
"On the day of Joe's death we all went over to his house, and it was all
fairly normal until about three or four hours after he was discovered,"
recalls Lorraine Swift, a longtime friend of Bird's, and one of a handful of
people who his out-of-town sister trusted to help deal with Bird's effects
after his death. "Then all of a sudden we heard, ‘It’s on
Facebook’ and people started phoning us—somebody had obviously
put something on his wall or had done some Facebook posting and then it just
spread and became this huge Facebook funeral. Friends were writing on his
wall and it just really became a way to connect with his history, because we
were all missing him and everyone had all these different pictures from
different times in his life—him and his 625 friends or whatever it
is.
"And it was definitely the way that everybody found out," she continues. "We
couldn’t have connected with that many people physically, on the phone
or whatever, so it helped us that way, helped us get the word out and
organize his memorial and all the other events."
Bird's Facebook profile is still active today, and another Facebook group set
up to remember him has nearly 400 members and continues to attract new
members, wall posts and photos more than three months after his death. But as
useful as Facebook has proven to be in providing a way for the community to
remember and celebrate Bird, those dealing with the nuts-and-bolts details of
his possessions and affairs were soon faced with an increasingly common
question: what exactly happens to our online identities when we die and who
has the right to make decisions about them?
For Bird's friends, the predicament arose when they turned on his computer
and found themselves logged into his Facebook profile.
"That’s when we started thinking about this whole issue: how are we
supposed to deal with this stuff? We had to have lots of conversations with
the close community about what we should do. Should we change his status?
Should we post something? Should we change the profile pic—because I
wonder if Joe knew that would be his last profile pic if he would have chosen
that one," she says. "And we kind of thought, 'Do we need to check his email?
What exactly needs to be done here? Who owns all this?'"
In Bird's case, his friends happened to have easy access to his Facebook
profile and email account, but often important information like the login
names and passwords of our ever-expanding universe of social networking
sites, email accounts and online accounts for everything from EBay to Flickr
follow the deceased to the grave, and it's those left behind who have to
navigate the relatively uncharted waters of finding a way to access
them.
In recent years there have been a number of high-profile cases in the US of
family members suing web companies to win the right to access a deceased
loved one's online accounts. In 2005 the father of a soldier killed by a
roadside bomb in Iraq had to take Yahoo! to court to win access to his son's
emails, which the company ultimately delivered to him on CD and in printed
form following the court decision. In February of this year, widespread
publicity of the case of the sister of a deceased journalist who wanted her
brother's Facebook page removed compelled the social networking giant to
revise its policy, which had stated it would only "memorialize," or freeze,
the deceased's profile but not allow removal.
While the idea of a multimillion-dollar corporation forcing a recent widow to
take them to court to access a deceased spouse's emails or Facebook page
might seem coldhearted, Cameron Hutchison, an assistant professor at the
University of Alberta's faculty of law who teaches courses in intellectual
property law and Internet law, says the companies are likely just playing it
safe by complying with relevant privacy legislation.
Hutchison explains that privacy laws in Canada as laid out in PIPEDA, the
Personal Information Protection and Electronic Documents Act, require
companies to keep your private information—including, for example,
passwords and the contents of your emails—secure.
"That’s some information that they probably would not be able to
release to some third party without [the user’s] consent," he says. "So
if you die, would they be able to release your Facebook account to your
family? Technically I don’t think they would be able to do that. They'd
say, ‘Well, we’d like to give this to you but we’re not
sure what the law is on this,’ and you'd get a subpoena or sue them for
disclosure and they’d probably be glad to comply with it, but
they’re just afraid to be liable for doing it without knowing what the
law is."
Part of the problem, Hutchison says, is that such legislation was never
intended to resolve the issues of a Web 2.0 world.
"I don’t think this is something that was really envisioned by the
legislation; it’s more about private companies like banks collecting
purchasing behaviours and things like that. It wasn’t really directed
towards things like this," he says. "So this is, like a lot of things with
the Internet, new terrain. Facebook should not be able to pass on information
about people to third parties without their consent, and there’s no
exceptions to that in the act about family members, and again, why would
there be? Because it’s not really directed towards that kind of
problem. How do you deal with legislation where they tried to solve a problem
and then you have a different kind of problem that comes within the terms of
the statute? That’s a controversial area of legal interpretation."
The problem, explains Martin Kratz, a Calgary-based lawyer who focuses on
intellectual property and technology law with the law firm Bennett Jones, is
that in the absence of clear legislation about how to deal with such
situations, who has the right to access online identities or who owns online
assets comes down to an interplay between three factors: your intellectual
property rights to, say, the emails you have written, the tangible asset in
the form of the digital files containing that property, which is in the
service provider's possession and the terms of service you agree to by
clicking "I accept" when you sign up for a new account, which like any
contract you sign in the "real world" is contractually binding to you or the
executor of your estate.
The terms of service, which Kratz says the vast majority of people don't
actually read, vary from saying nothing about what happens if you die to
being very unambiguous. The terms of service for Yahoo!, which owns the
photo-sharing site Flickr, state that accounts are non-transferable and any
rights to an account "terminate upon your death. Upon receipt of a copy of a
death certificate, your account may be terminated and all Content permanently
deleted." MySpace terms expressly prohibit users from "disclosing your
password to any third party or permitting any third party to access your
account" or "selling or otherwise transferring your profile"—which
would be necessary to access the account of a deceased relative.
Facebook, currently the world's most popular social media site responded to a
request for information about their policies with an email saying, "When it
comes to our attention that a user has passed away, we put the profile in a
Memorial State. In the Memorial State, certain profile sections and features
are hidden from view to protect the privacy of the departed. We encourage
users to utilize groups and group discussions to mourn and remember the
deceased. If a loved one asks that the profile be removed, the account will
be disabled."
Ultimately, though, Kratz says the law considers online assets to be
substantially the same as any tangible good a person owns, and with proper
planning accessing the contents shouldn't be difficult.
"When a person dies we have well-established processes for how the assets of
the estate of the deceased are handled, and despite the novelty of the
Internet it’s governed by the same rules as all other assets are,
except that these are just intangible assets so they're more difficult for
people to think about," he says. "So it would be very unusual for somebody to
identify their Facebook account as an asset that they specifically want to
give as a gift to another person."
The fact that most people simply don't yet think about online assets as
something that should be considered in estate planning is exacerbated by the
skewed demographics of who tends to use social networking sites.
"Young people just on average tend to think less about a will; they’re
younger and they have less assets and often don’t have anybody to leave
things to and they’re masters of the universe and immune from any harm
and just never think about these things. So they’re both the greatest
users of social media and they’re least likely to have a will where
they’ve thought about this. "
While most people haven't considered explicitly putting their Gmail
account into a will—if they even have one—some online start-ups
have begun to address the problem of ensuring your family and friends have
access to social networks after your death.
Launched in April of this year, legacylocker.com offers an encrypted storage
space—similar to an online safety deposit box—where you can name
beneficiaries who will receive login names and passwords for all your
"digital assets" should you die or become incapacitated. If you are reported
dead to the site, two people you have named as verifiers must first confirm
your death and your family or executor must produce a death certificate, at
which point the information you set up is emailed to your chosen
beneficiaries, giving them access to some or all of your various online
accounts without the need to go through the courts. The service—which
costs $30 annually to name beneficiaries for an unlimited number of assets or
is free for a limited number—also offers the option to send out "Legacy
Letters" to people you designate, to allow you to say goodbye via email from
beyond the grave.
In a more stripped down alternative, deadmansswitch.net, you simply write a
series of emails which are encrypted and stored on the site. At pre-set
intervals you are sent an email to which you must respond in order to confirm
that you are alive and well. Miss three consecutive emails and the site
assumes something has happened and the dead man's switch is triggered,
sending out whatever passwords, goodbyes or final admissions of infidelity
you had set up.
The best option, Kratz says, is for people who have important information
online—be they financially valuable or simply of sentimental
value—to have a will that expressly deals with which family members or
friends should have access to such accounts in the case of your death. While
he says that your next-of-kin will usually be able to legally compel
companies to release your intellectual property, such an alternative is often
"awkward and expensive," and for people without a will it's essentially
impossible for anyone but close family to get access.
Kratz also encourages people to read the terms of service before they sign up
to an online service, and to the extent that you're not happy with how they
deal with certain issues, let the companies know.
"Remember, the social networking sites are businesses, they're not
intentionally trying to be difficult for the users. Some of the sites might
not have thought about it, and by getting some user pressure they may well
address those kinds of issues."
He adds that even though our online personas are becoming much more important
and valuable, we're unlikely to see in the foreseeable future any action by
governments to set out clear and consistent rules about how companies should
deal with such online assets.
"The difficulty we have is that legislators tend not to pay a lot of
attention to these kinds of issues until they become serious problems, and
they will be serious problems in five or 10 years as you have a number of
people pass on and in some cases maybe leave quite valuable assets that then
are in limbo," he says. "Practically speaking what’s happening in the
short term is that the companies are—at least to the extent that
they’re addressing their mind to it—trying to come up with how
they think this should work. What’s traditionally happened is that the
courts exercising their common law jurisdiction have tended to address the
specific problems and make new law to sort out these problems in specific
cases, and as they start to do that they develop the set of rules that
ultimately will govern until at some later point maybe a legislature takes
interest and does something about it." V
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