The newest edition to Edmonton’s coffee scene—which we can firmly say has progressed to a sophomore level—gives you a reason to visit twice in one day. Open just over a month now, BRU Coffee + Beer House offers patrons the chance to bookend their day with beverages: third wave, single origin coffee in the morning and craft beer at night.
That may sound a bit hoity-toity, but BRU manager Sam Lee says it’s neither complicated nor snooty.
“What we really like to focus on is transparency, so we want people to know exactly where their coffee came from,” he explains over the phone just a few days after BRU’s grand opening on September 19.
Lee worked with BRU owner Tina Wang at another local coffee shop (Waves) before getting involved in this new venture. He admits that his initial interest in BRU was based around coffee, but he has been enjoying learning about craft beer as well: BRU requires employees to be well-versed in the nuances of both worlds so that they can pass this knowledge on to customers.
“It’s definitely a mentally demanding job,” Lee says. “We want to have a conversation and really educate the customers. That’s why we don’t have a menu board on the back; it’s just the small ones you see on the counter. This allows us to interact with the customers and kind of inform them what they’re going to be drinking.”
Night owls in the neighbourhood will undoubtedly be happy to have BRU: the café is open until 11 pm on weekdays and late on weekends. The plan is to keep the menu fresh with a bimonthly rotation of both beer and coffee. Right now BRU has Alley Kat beer on tap along with a small selection of bottled craft beer. Coffee beans are sourced from three different micro-roasteries: Transcend in Edmonton, Phil & Sebastian in Calgary and Bows & Arrows in Victoria. The food menu is centered around simple items made from high-quality ingredients (soups, sandwiches, salads and charcuterie).
“We’re trying to keep everything simple just so we can decrease wastage and increase quality,” Lee says. “You’ll notice with our beer and coffee selection as well, they’re not extensive because as soon as you put more stuff on the menu, it’s harder to control and then quality goes down.”
Bru Coffee + Beer House
11965 Jasper Avenue